Nintendo Promotes Reggie

Nintendo of America’s marketing boss Reggie Fils-Aime has been promoted to president of the company, while the current president Tatsumi Kimishima will become chairman of the board and chief executive officer. Reggie was the guy speaking to us at Nintendo E3 conference in 2005/06, we hope to see him again. From the press release:

“In his new role as president and chief operating officer, Fils-Aime will lead the day-to-day operations of Nintendo of America while continuing to oversee the Sales & Marketing Division… He joined Nintendo of America in December 2003… Prior to joining Nintendo, he served as senior vice president of marketing at VH1. He also has held key marketing positions with Guinness Import Co., Derby Cycle Corp., Pizza Hut, Panda Management Co. and Procter & Gamble.”

Fils-Aime will now be directing the Wii (and its success) as the president, alongside Satoru Iwata.

Via Joystiq.