Sony: Console Market Share Is Not That Important
June 3rd, 2006 by Tobias Dahl in Articles, Business, Strategy, Wii, Xbox360In an interview with trade paper MCV, Sony’s European boss David Reeves spoke about the “new” controller and Sony’s strategy for the PlayStation 3. He revealed that Sony isn’t interested in the market share war with Microsoft and Nintendo;
“The name of the game is not market share, it’s how fast we can grow the industry - our ambition is to grow 15 per cent a year on hardware and software if we can,”
“We want to try and double digital entertainment in the next five to six years. Whether we have 40, 50, or 60 per cent market share is not that important.”
I’m not a market analyst, but I’d say it’s very important if you have 40% of the market compared to 60%. What is Sony trying to say? Have they realized that it’s going to be hard to outsell the 360 (which will have 10 million consoles sold by the time the PS3 is out, according to Microsoft)? And don’t forget the Nintendo Wii, everyone’s favorite console at the moment.
Tags: Articles, Business, Strategy, Wii, Xbox360
