EA Shifts Focus From PSP To DS
August 11th, 2006 Posted in Business by Darren Stevens
EA has acknowledged their lack of support for the DS, and too much support for the PSP. The strong performance of the DS has made EA’s executives reconsider the priorities on the handheld market. EA COO David Gardner says:
“There’s no doubt that EA has historically bet more on PSP. I think we were excited by the technology, but the consumers have proven that actually what they want is fun. We must never forget that what we need to focus on is fun and so EA is putting more effort behind DS games – and creative ones that really take advantage of the hardware.