Cable television station MTV is paying $175 million in cash to acquire music-oriented video game developer, Harmonix Music Systems.
Harmonix, most famous for their hit game Guitar Hero, is becoming acquired with MTV so the company can give more exposure to its websites, new virtual worlds, and planned mobile services that will allow people to play and remix their favorite songs.
Christina Norman, president of MTV, has stated:
It is about people coming to MTV who are passionate about music and wanting to interact on deeper and deeper levels. It’s not just about wearing the T-shirt.
MTV executives hope to be able to promote other upcoming Harmonix games, as well as their karaoke game programs that have been developed. They also stated that they would love for the programs to be available on their websites and VMTV, which is the upcoming virtual world MTV that will be introduced next year.
Tags: Business
3 Responses
Lemond
September 23rd, 2006 at 10:02 am
1Wait. So now Red Octane is owned by Activision and Harmonix is owned by MTV. Is that right?
Zac
September 23rd, 2006 at 4:36 pm
2yay… pretending to play a plastic guitar..
MTV Betting Big On Games, $500m Big Ones » DigitalBattle
August 16th, 2007 at 3:17 pm
3[...] is a part of the $500 million investment. MTV has recently acquired GameTrailers, Harmonix for $175 million, and their parent company Viacom bought game service Xfire last year for $120 million. They have [...]
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