Sony’s Huge PS3 Demo Kiosk Campaign
September 27th, 2006 by Darren Stevens in Business, Hardware, Software
Sony will be setting up five times as many PS3 demo kiosks than they did with the PS2, over 15,000 PS3 demo kiosks will appear across North America after the launch of the console. Price: $30 million. SCEA co-chief operating officer Jack Tretton said,
“Once the consumers get their hands on a PS3 and understand what’s under the hood, I think price will not be a factor in the decision-making process”
On the contrary, I think once they see the price tag, things might not be as simple as Tretton says. It’s pretty hard for the average consumer to understand what’s “under the hood” while playing a demo kiosk.
Analysts are saying they expect Nintendo and Microsoft to sell 4 times as many consoles by year-end, while the PS3s in the kiosks are meant to “convince” people to wait for the PS3 when they have enough money, or when there are enough consoles for everyone. Either way, things are looking bad for Sony, at least in 2006.
Read (Bloomberg)
Tags: Business, Hardware, Software
September 27th, 2006 at 3:31 pm
I wonder if Sony PRs really, I mean REALLY, believe what they’re saying…
September 27th, 2006 at 4:06 pm
This is definitely a good thing. Now I can PLAY PS3 games without actually having to BUY a PS3.
“I think price will not be a factor in the decision-making process
September 27th, 2006 at 6:45 pm
hmm finish furinshing my apartment or a PS3??
September 27th, 2006 at 6:49 pm
These Sony guys are hilarious … do they live on this planet or are they just visiting? 10 new 360 games or a PS/3? Hmmm … think I’ll stick with the 10 new games because after Gears of War next year all kinds of great titles will be coming. Halo 3 for one. Plus I have to save up for the upcoming Core 2 quad Processors for Alan Wake, Crysis, and UT2K7.
September 27th, 2006 at 7:38 pm
I think it’s kinda smart, keeping in touch with the street consumers, passersby. Instead of the idiot forumboys who level something without having seen anything hehehehe.. Not referring to the above posts, ofcourse not, I wouldn’t dare!
September 27th, 2006 at 10:18 pm
“idiot forumboys who level something without having seen anything”
Usually 2 months before a console launch, seems like we should have seen SOMETHING. But alas.
September 27th, 2006 at 11:08 pm
Means only that you haven’t seen, so s.t.f.u.
September 28th, 2006 at 10:47 pm
Seen what? The things they haven’t shown us?
September 29th, 2006 at 5:01 pm
Sony’s still gonna sell out of consoles. Already there a bunch of people here in VA that don’t care about the price. Sony will face defeat in the next year or two. Just not now. Wii will rock U!