Sony Exec Calls Wii, Xbox360 “Expensive”

October 12th, 2006 Posted in Business, Technology, Wii, Xbox 360 by Darren Stevens


ephraim.jpgInstead of trying to convince the public that people don’t mind the high prices or delays on the PS3, Sony is now targeting its rivals by accusing them of being “too expensive”. Sony’s Australian executive Michael Ephraim said in an interview:

“My only question for this Christmas on Wii is the price point. Even though it’s affordable, at AUD $400 (297 USD) plus whatever you need to buy accessories-wise, I’m guessing you need to spend about AUD $500 (372 USD) to take home a Wii and enjoy it.”

“This Christmas, I think that price point is still not family entertainment because AUD $500 (327 USD) is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry.

Popularity: 1% [?]

Most Commented Posts

Most Popular on DigitalBattle.com in October, 2006




Our Other Blogs:
    CyberTheater.com:
  1. Samsung Announces, Prices Line of 3D Plasma TVs
  2. Panasonic Announces Three New Projectors
  3. LG Puts 55-Inch Infinia LX9500 3DTV Up For Sale At $3599
  4. Audio-Technica releases new headphones: ATH-XS7 and ATH-XS5
  5. Today on Our Other Blogs
    CoolVibe.com:
  1. Mech
  2. The Agent
  3. Samus Aran
  4. Dueling With Magic
  5. At The Beach
    ScreenHead.com:
  1. Today on our Other Blogs
  2. Yogi Bear Poster
  3. The Last Airbender Will Open in UK
  4. Streep and Fey Set for Comedy
  5. Yogi Bear Teaser Trailer
    MobileWhack.com:
  1. AirportRemote Monitor App for iPhone and Android
  2. Camera Sutra helps distort your iPhone pics
  3. BlackBerry Pearl 3G 9100 in the US thanks to Cincinnati Bell
  4. Light Leakage To Be Blamed For iPhone 4 Delay?
  5. Lumigon T1 Android Phone coming this October