Sony Exec Calls Wii, Xbox360 “Expensive”
12 Oct
Posted by Darren Stevens as Business, Technology, Wii, Xbox 360
Instead of trying to convince the public that people don’t mind the high prices or delays on the PS3, Sony is now targeting its rivals by accusing them of being “too expensive”. Sony’s Australian executive Michael Ephraim said in an interview:
“My only question for this Christmas on Wii is the price point. Even though it’s affordable, at AUD $400 (297 USD) plus whatever you need to buy accessories-wise, I’m guessing you need to spend about AUD $500 (372 USD) to take home a Wii and enjoy it.”
“This Christmas, I think that price point is still not family entertainment because AUD $500 (327 USD) is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry.
Tags: Business, Technology, Wii, Xbox 360
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60 Responses
Doom
October 12th, 2006 at 3:17 pm
1ninny fanboy articles
Zac
October 12th, 2006 at 4:33 pm
2“ninny fanboy articles”
noob. why comment then?
“I’m guessing you need to spend about AUD $500″
That’s the Wii, and 2 games.. What’s wrong with that? The ps3 will be like $900 WITHOUT a game. I fail to see the difference..
Zac
October 12th, 2006 at 4:34 pm
3Actually the comments make no sence at all.
STD
October 12th, 2006 at 5:51 pm
4Why hate? It’s Nintendo’s turn to dominate this next gen. If u really want the video games to be big as it can be u can’t wish nutting but the best for the Wii. The Wii can expand the market greatly and people would look at video games in a different way. If U really think that your hardcore and Nintendo is 2 kiddy 4 u, go buy a 360 or PS3. It’s that simple!
Anuban
October 12th, 2006 at 6:20 pm
5You should read the entire article and you’ll see how arrogrant and just plain retarded this guy really is. At one point he says that people won’t buy the 360 because it costs too much but then wouldn’t that logic apply to the PS/3? He also feels that Sony will rule the holidays because the PS/2 is still doing well and will crush the others … This guy just doesn’t make any sense. Using his logic the PS/3 will fail miserably.
Hue Jazz
October 12th, 2006 at 7:17 pm
6Wii = no DVD, no audio CD, not region free, no HD, no importing pictures, limited free online, no HDD = $250
360 = no HDDVD (extra $200), no free online, not region free, no importing pictures, no wifi ethernet, no motion control, CD scratching system, “20″GB (FACT: its actually 13GB) sad to say the list goes on…
I REST MY CASE
CASE CLOSED
Kaiser Soze
October 12th, 2006 at 7:33 pm
7What’s your point Hue Jazz?
Anuban
October 12th, 2006 at 7:38 pm
8How is the case closed? You need to elaborate further if you are attempting to make a point. If you aren’t happy with your 360 get rid of it … if you don’t have one good .. wait for that overpriced thingamajig from Sony. While there may be some issues with both the Wii and the 360 they are still a way better value than the other one. But as always it will be the games that really decide this on-going battle.
So far I’m more impressed with what is coming down the pike for both the 360 and the Wii. But I do admit that once God of War 3 comes to the PS/3 … well that may be the one title that really shows just how much power that PS/3 has. TBH it is the one title in all of gaming I am most looking forward to but until that time there won’t be a PS/3 in my house.
Also once you unwrap your PS/3 you’ll find that it won’t ship with all that advertised HD space available either. I don’t know how much will be used by the system itself but you can bet you won’t have a full 60Gb or 20Gb available so there is no advantage over the 360 in that dept.
Kaiser Soze
October 12th, 2006 at 7:49 pm
9DS = no Mp3, no UMD movies, lousy grapx, no D-pad, no wide screen, sad to say the list goes on…
I REST MY CASE
CASE CLOSED
Oops… I forgot. The DS kicks the PSPs ass real hard
Anuban
October 12th, 2006 at 8:02 pm
10Good one Kaiser … in the end the gamers decide who wins not a spec sheet.
Zac
October 13th, 2006 at 1:37 am
11“Good one Kaiser … in the end the gamers decide who wins not a spec sheet.”
EXACTLY
Doom
October 13th, 2006 at 11:03 am
12”Why hate? It’s Nintendo’s turn to dominate this next gen. ”
Dream on, dream on
Kaiser Soze
October 13th, 2006 at 1:11 pm
13“Dream on, dream on”
Why? They’ve just beat Sony’ ass BIG time on the handheld market, kinda like Sony did with N64 ten years ago. Everything indicates Wii is going to beat PS3 the same way, there’s no way around it. It may not end up like that, but it sure looks like it Doom. You got to admit it looks like Wii will beat PS3 at the moment
Gh3tt0 Child
October 13th, 2006 at 3:33 pm
14wait im not sure if i read right the ps3 has been delayed?
STD
October 13th, 2006 at 4:33 pm
15“Dream on, dream on”
Ha funny how this came from U Doom. Why do U hate Nintendo so much! R U so mad because Ninty has positioned themselves better this time. What goes on in this dreamland U live in? Hue Jazz what is your point?
Doom
October 14th, 2006 at 1:42 pm
16”Why? They’ve just beat Sony’ ass BIG time on the handheld market”
when a new competitor takes off about 30% of the previous 100% the old competitor had, I dont think the old guy has beaten him. Do you?
and another point: do you think this trend will continue?
If yes, then nintendo will definately loose a lot of income in the next few years. You gotta see things relative, not absolute, or you can’t see at all.
Doom
October 14th, 2006 at 1:44 pm
17It is true I really dont like most of nintendo, the games are unoriginal and for kids. Even when I was a kid I found those things annoying. But I’m not posting distorted facts (like u guys do)
I’m only saying that the wii will not own the home console market, and the psp is quite a succes in respect to the monopoly nintendo had. So basically: nintendo is loosing cash (doh)
Emerald
October 14th, 2006 at 7:55 pm
18“when a new competitor takes off about 30% of the previous 100% the old competitor had, I dont think the old guy has beaten him. Do you?”
30%? I wouldn’t say that much. 20%, at best.
“It is true I really dont like most of nintendo, the games are unoriginal and for kids. Even when I was a kid I found those things annoying. But I’m not posting distorted facts (like u guys do)”
Right, so these “unoriginal games” keep ggetting great scores and sell well? I can REALLY see why you hate them. >_>
So, as a kid, you find them annoying? Strange.
The only ones who distort facts are you and Shaka.
“So basically: nintendo is loosing cash (doh)”
Actualy, Nintendo(Compared to the Game Divisions of the other companies, not the entire companies themselves) makes the most profits per year. Nintendo could go through 6 N-Gadge like failures and still have enough money to last one more generation.
Alos, nintendo has kever had a Monopoly on the handheld market, as I’ve explained.
Taylor2k
October 15th, 2006 at 12:22 am
19ok sony saying somthing is too expensive .. that is rich coming from a company that probably put a minimal effort on a ps2 spending probably 50 dollars making then on launch have its prices like 3x that amount
STD
October 15th, 2006 at 6:16 am
20Wow Doom! I never knew anybody that could start video gaming as a kid and not like Nintendo. It just doesnt make sense! Well maybe U were more of a Sega fan but still I had Genesis and SNES at the same time and loved them both. Hell! I had only one game for my Genesis, Sonic the Hedgehog 2 and that held me down for years. I see what you are saying about Nintendo though.
They are the Disney of video games. Relying on their old franchises over and over again and pumping out sequals. The newer games are never as good as the older ones but the memories of the older ones call you and u get suckered into the new one. Nintendo’s games ,albeit fun, for the last 10 years haven’t really done anything new. The games for the N64 were really the last innovative games for Nintendo(home console wise).
Ever since Rare left they don’t know what to do with the Donkey Kong Series. The Starfox series hasn’t really been innovative in the first place. The Legend Of Zelda series hasn’t been the same since the N64 (Twilight Princess will change that). Smash Bros. Melee was a graphical enhancement of the original. Luigi’s Mansion …. well lets not even go there. Mario Kart double Dash, Mario Tennis, Mario Party and much more are graphical enhancements of the N64.
Meanwhile the PS2 has gotten much more innovative and unique games. Hell even Disney has changed to more mature with Pirates of Carribean and with the Wii coming out I see alteast some more mature games coming out of Nintendo (Project Hammer, Disaster: Day of Crises).
Zac
October 15th, 2006 at 6:28 am
21“The Starfox series hasn’t really been innovative in the first place.”
It had it’s innovations. But really, does it matter? The games were fun.
Doom
October 15th, 2006 at 1:41 pm
22I played civilization I when I was 8:P
Also owned a jaguar. Not the car, but the failed gaming system:P But maan, it had DOOM in 60 fps, 64 colour + hi-res and avp), anyway after that I just got tired of the mario tunes very soon. But I’m ofcourse just explaining why I myself do not care for the nintendo games. After I had a playstation for years, I got an N64 emulator with practically all the games I could ask for. The ONLY game I liked playing was turok, and that was a lot cooler in it’s pc incarnation (better music)
I’m not saying the games are bad, I’m just saying I honnestly don’t like them and think they are for not-so-intelligent-kids, since you guys seem to have a hard time accepting my opinion. (and the opinion of the majority of the world the last 10 years)
And yeah, I liked sonic a lot better then mario, just cooler in a way, though both games are in essense the same.
Marquee
October 15th, 2006 at 6:21 pm
23More like stand alone Blue Ray players are overpriced to make it seem like u getting a deal with PS3.
Gotta love Marketing.
Marquee
October 15th, 2006 at 6:31 pm
24BTW Composite Cable! thats what a PS3 ships with wtf. U can’t even watch blu-ray with out HDMI. tack on abother $80-100 for a cable that SONY should include.
Doom
October 15th, 2006 at 6:38 pm
25U pay 90 dollars for a cable? hehehehehe, loser
Marquee
October 15th, 2006 at 7:51 pm
26A good HDMI cable with decent length will run 60-100+ $
no I won’t pay that Doom because my x360 came with component cables. Something the PS3 does not. I was merely tacking on to the ::cough:: affordable ::cough:: price of the PS3 for an accessory u need to watch blu-ray movies with.
doom
October 16th, 2006 at 11:49 am
27*Cough* u get ripped off on the cables, like u got ripped off by a ‘next gen’ console which doesnt even have HD dvds
Zac
October 16th, 2006 at 11:49 am
28for one, Nintendo have NEVER said the Wii was next gen.
Marquee
October 16th, 2006 at 1:54 pm
29hey doom $400 and comes with component cables is a ripoff?
I just want to play games I can care less about movies.
Emerald
October 16th, 2006 at 2:32 pm
30Doom, have you ever been top a place called the real world? It has HDMI cables. These cables are expensive. A good sized one will, as Marquee said, cost from $80-100.
Alos, the HD-DVD add on is a smart move, as it lowers the price of the console for those who may not want the feature, instead of having to make them pay for it.
doom
October 16th, 2006 at 5:03 pm
31I pay 90 buck for a cable.
You can go to a hooker 2 times for that! Bhaahhaah losers!
t2k
October 16th, 2006 at 5:26 pm
32hdmi cables … pricey? .. wtf
look here
http://www.maplin.co.uk/free_uk_delivery/HDMI-HDMI_Cables_
43452/HDMI-HDMI_Cables_43452.htm
if yes .. then :|why? lol 
translate into whtever currency
woo uk 5m dmi cable 35 pounds .. woop
not too bad aye ? unless you want ya ps3 50 meters away from ya tv .
Marquee
October 16th, 2006 at 7:10 pm
33dude ur the 1 who will be laughing when u go to best buy for the cable. lol u just made me believe ur about 13 years old and can’t drive to the store to find that out.
It’s almost like a shaka junior. FACTS b4 Researching.
Just curious who is the losers when the PS3 owners have to go pay for that cable? hmmmmm!?!?
While us x360 owners get component cables for FREE. numbnut!
Emerald
October 17th, 2006 at 3:24 am
34Doom, you’re such a hypocrite. For one who’s supporting the “best gaming experiance”, you call others losers for trying to get one- For a system that YOU support.
Zac
October 17th, 2006 at 3:47 am
35“I pay 90 buck for a cable.
You can go to a hooker 2 times for that! Bhaahhaah losers! ”
doom you’re already paying for one when you get a ps3.
not habing it bundled just means you have the option and those people who don’t want one arn’t paying an unnecessary price.
Marquee
October 17th, 2006 at 5:34 pm
36@t2k
thank you for making urself looking like an idiot
35 pounds is about $65 USD. u know that currency we pay with in the states.
now tack on shipping from UK yippy. $60-100 like I said.
GG
$haka!
October 18th, 2006 at 6:11 am
37250$ wii = highly ovepriced,kiddie games,more of the same graphics,no online play,no internet browser.
400$ xbox 360 = lame xbox-like games,PC ports, and no online play, no built in high def. player.
599$ Sony PS3 = perfect value,free online,the best games,compatible with PS1,PS2 games,1080p,HDMI,Blu-Ray player out fo the box,free internet browser,Linux.
PS3 For The Win !!!!!!!
doom
October 18th, 2006 at 1:45 pm
38ps3 will ruin wii for sure
STD
October 18th, 2006 at 5:44 pm
39“ps3 will ruin wii for sure”
No the only ones who will ruin the Wii is Nintendo themselves. They are the only ones who can mess it up. They have come up with a great console and plan. Now they only have to make sure that they deliver. Even if that means chasing away hardcore gamers and bringing in more casual than so be it(but if they do then PS3 or 360 for me).
T2K
October 18th, 2006 at 6:08 pm
40“Marquee Says:
October 17th, 2006 at 5:34 pm
@t2k
thank you for making urself looking like an idiot”
thanks . much appreciated
“35 pounds is about $65 USD. u know that currency we pay with in the states.”
well im not in the states so i really wouldent know .. or care lol .. joking
“now tack on shipping from UK yippy”
some places do free shipping but anyways
and just for more weirdness
http://cgi.ebay.com/NEW-15-FOOT-HDMI-TO-HDMI-24K-GOLD-ENDS-
HIGH-END-CABLE_W0QQitemZ250039432840QQihZ015QQcategoryZ79875
QQtcZphotoQQrdZ1QQcmdZViewItem
so whats wrong with using ebay .. 25 dollars is cheaper than 60 to 100 right?
doom
October 18th, 2006 at 8:01 pm
41Let them think the ps3 comes with a 100 dollar hidden pricetag. So they feel less stupid with their own system with addon: browsers, mem. cards, HD drives, gloves, etc etc etc.
PS3 is the most complete of the 3. Doesnt need any pheriperals to run it’s games, videos or online stuff.
T2K
October 18th, 2006 at 9:31 pm
42pick ya systems
it doesent really matter
its not like a cult or anything
if you want a certain system .
get it
dont get brainwashed into it cause your friends have one and its “cool” or anything
its what you think
and if you cant think for youself
then what the hell
and to further my weirdness .. or proving a fact .. whatever one you wanna see it as
HDMI CABLE 25 DOLLARS ON EBAY
doom
October 19th, 2006 at 1:57 am
43Ninty fanboys once more owned by science.
STD
October 19th, 2006 at 2:19 am
44If you really think about it, the PS3 has a very good price for what you are getting. It is very expensive if U just want to play some games and don’t want the extra stuff that comes with it. The PS3 can single handedly own your whole entertainment center. If you just want to play some games just buy a Wii or core 360 or PS3.
Keil Joy
October 19th, 2006 at 3:02 am
45Hell yeah, the Wii’s expensive! How do you justify selling something for $250 when it only cost $2.50 to build??
$haka!
October 19th, 2006 at 3:28 am
46‘ ‘ ps3 will ruin wii for sure ‘ ‘
True.
Zac
October 19th, 2006 at 4:50 am
47“Hell yeah, the Wii’s expensive! How do you justify selling something for $250 when it only cost $2.50 to build??”
Are those the FACTS Shaka was talking about?
Taylor2k
October 19th, 2006 at 5:44 pm
48“The PS3 can single handedly own your whole entertainment center.”
so can it .
1.record your shows?
2.watch digital tv through it?
3..built in stereo system? (eg not needing an amp for speakers)
4.schedule shows?
oh and just to be pefectly honest if it did do all of that .. then i still wouldent trust it .. like the old argument of hifi vs seperates .. meaning i would rather get them one by one then have it all in one
NBA2K7
October 20th, 2006 at 3:17 pm
49OK i have played both systems, (i own a XBOX360 and have played a pre production version of PS3) and the graphics to the naked eye look exactly the same, no difference what so ever all PS3 had that was noticable was the fact that it loads faster and has a cool looking menu and of course the blu ray, so you could say its cheaper then a blu ray Player but it has many restrictions, no copies, no disc’s from other regions etc etc. I am still going to buy one but its really just a piece of glass in a bag of diamonds.
P.S wondering how i played PS3, i work for games wizards there was a launch night.
Doom
October 21st, 2006 at 8:17 pm
50The games of ps3 are launchgame so it’s silly to compare these mostly ported titles which…. omg why am I citing the obvious, you are obviously a lonely guy.
UNSCleric.com » New Year’s Announcements & Sony’s 2006 Review (Update)
December 31st, 2006 at 1:36 pm
51[...] Feb. 27th, 2006 - Sony misses it’s Spring launch dateMay 8th, 2006 - Sony holds it’s E3 conference announcing the pricing of the PS3 at $600/$500May 8th, 2006 - New PS3 controller will have six degrees of motion, but no rumble feature. Sony’s Phil Harrison states that rumble was last gen and no longer needed.May 31st, 2006 - Sony’s Phil Harrison denies copying the Wiimote and states that the PS3 will replace the PCSept 6th, 2006 - PS3 is delayed in Europe until March 2007Sept 6th, 2006 - PS3 launch shipment is cut from 2 million to 400,000 in the US (100,000 to Japan)Sept 8th, 2006 - Sony’s President admits that the company’s hardware is in a current state of declineSept 26th, 2006 - PS3 first-party titles announced to be the same price as third party titles, at $59.99Sept 26th, 2006 - Square Enix will not exclusively support Sony’s PS3 as much as they did with the PS2.Sept 29th, 2006 - Sony’s President Ken Kutaragi states that his company does not care about the Xbox 360 and Wii competition.October 12th, 2006 - Sony Exec calls the 360 and Wii “too expensive”October 19th, 2006 - The infamous spec sheet comparison and how Sony claims the Xbox 360 requires HD-DVD to play gamesOctober 20th, 2006 - Announced that Sony may have to replace your PS3 controller for you after it no longer holds chargeOctober 24th, 2006 - Sony sinks Lik-SangOctober 26th, 2006 - Sony’s Q2 profits decrease by 94%October 28th, 2006 - Sony president Ken Kutaragi said he expects the PS3 to be capable of running games at a stunning 120fpsOctober 30th, 2006 - PS3 will push Sony $1.71 billion into the redOctober 31st, 2006 - Japan launch of the PS3 is cut to 80,000 unitsNov 8th, 2006 - Sony ships without update. You must update your PS3 out of the box in order to use PlayStation NetworkNov 9th, 2006 - NBA Live 2007 is cancelled on the PS3Nov 9th, 2006 - Oblivion is pushed back from launch title to Jan 2007Nov 10th, 2006 - Sony’s Phil Harrison states that he can no longer confirm a March 2007 launch for EuropeNov 11th, 2006 - PS3 launches in Japan and rewards fewNov 11th, 2006 - Sony unprepared for Japan launch Nov 14th, 2006 - Sony will miss 400,000 unit target for the US. Approx 150k to 200k will be shipped for launchNov 14th, 2006 - PS3 has backwards compatibility problemsNov 16th, 2006 - PS3 downscales 720p games instead of upscaling to 1080i Nov 16th, 2006 - Sony’s Jack Tretton comments on the PS3 BC problems and states that the Wii has 0 backwards compatibilityNov 20, 2006 - NYT not impressed with PS3Nov 21, 2006 - PS3, PSP Rainbow Six held till ‘07Nov 23, 2006 - Saving Sony, one console at a timeNov 26, 2006 - More PS3 exclusives head to 360Nov 26, 2006 - Bloomberg: Sony missed PS3 ship targetsNov 30, 2006 - Sony shuffles senior execsNov 30, 2006 - Analyst: “I cannot imagine a PlayStation 4″Dec 4, 2006 - Sony Australia: Wii “More Fun” than PS3Dec 8, 2006 - Court rules for Immersion; Sony to pay upDec 11, 2006 - Industry watchers weigh in on “record-low tie ratios” for Wii and PS3 and other results from the month of the new systems’ debut.Dec 19, 2006 - Time says PS3 was a bustDec 21, 2006 - Virtua Fighter 5 dukes it out on Xbox 360Dec 21, 2006 - Sony filed a patent for wiimote style hand-held controler [...]
mike
January 1st, 2007 at 8:05 pm
52“oh and just to be pefectly honest if it did do all of that .. then i still wouldent trust it .. like the old argument of hifi vs seperates .. meaning i would rather get them one by one then have it all in one”
I wouldnt trust it as if one thing mucked up, say the dvd system, then I would have to send the whole lot out. Meaning I would be with out a lot of stuff for so many weeks. It saves space sure but I still would be worried about one thing mucking up then having to send the whole thing.
Zac
January 2nd, 2007 at 2:51 am
53Yeah. A thing that does many things, is never perfect at one.
Hollie
January 26th, 2007 at 10:49 pm
54Uh, i hate to say this, but having own a wii…
it does g on the internet, it has online gaming (although no ware near as good as the xbox 360′ it lets you import pictures? whatever teh ehll that means, it has a frigging SD card as memory slot, you do’nt even have to buy branded memory cards anymore! it has wi-fi built in, rumble on the controllers, amaainzlgy fun and additave game that comes WITH the console, i suppose its a sheer waste of money really, but then, this is the only console i’ve actually really looked forward to, but then i find just sitting pressing buttons boring, i like a bit more action, and as for the kiddie games, clearly no one who hates nintendo hear has looked at the lineup, myself i’ll proberbly be buying those kiddie games as i find they ahve far more replay value than shooting everything in the face point black to see there guts everyware
Hollie
January 26th, 2007 at 10:49 pm
55Uh, i hate to say this, but having own a wii…
it does g on the internet, it has online gaming (although no ware near as good as the xbox 360′ it lets you import pictures? whatever teh ehll that means, it has a frigging SD card as memory slot, you do’nt even have to buy branded memory cards anymore! it has wi-fi built in, rumble on the controllers, amaainzlgy fun and additave game that comes WITH the console, i suppose its a sheer waste of money really, but then, this is the only console i’ve actually really looked forward to, but then i find just sitting pressing buttons boring, i like a bit more action, and as for the kiddie games, clearly no one who hates nintendo hear has looked at the lineup, myself i’ll proberbly be buying those kiddie games as i find they ahve far more replay value than shooting everything in the face point black to see there guts everyware
Moore: Sony is Failing in Japan » DigitalBattle
July 17th, 2007 at 11:29 am
56[...] is similar to how Sony claimed that the Wii and 360 were expensive. This is the same kind of answer, it’s simply a way to [...]
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February 26th, 2008 at 9:56 am
57[...] Sony Exec calls the 360 and Wii “too expensive” - October 12th, 2006 [...]
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oricluber
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