IGA And Valve Sign In-game Ad Deal
December 20th, 2006 by Matt Stone in Articles, Business
A few weeks ago we mentioned Valve’s plans of adding in-game advertisements to online shooter Counter-Strike, and now the deal between IGA Worldwide and Valve has officially been revealed. IGA CEO Justin Townsend had the usual PR crap to say, trying to justify the deal,
“This exclusive agreement between IGA Worldwide and Valve adds significant value to our network and provides brands with a sure-fire way to reach millions of consumers with high impact advertising, and with highly measurable results,” said Justin Townsend, CEO of IGA.
That sure is a lot of marketing lingo. Valve’s marketing director Doug Lombardi added,
“As the world’s premier online action game, Counter-Strike’s player minutes exceed its closest competitor by more than 100 per cent,”
And what’s better than take advantage of all those gamers and screw them big time, not to mention the server admins? Now, Valve will put ads on servers run and paid for by gamers and server owners. It’s kinda like when you buy new car, and the dealer gets the right to put ads on your new car, without giving dime to you. Good job Valve. After this, there will most likely be fewer gamers playing CS. I for one certainly won’t touch CS anymore.
Tags: Articles, Business
December 20th, 2006 at 5:02 pm
wow, what a retarded company buy a game for hs kids and took something made it beautiful.3 years later theyre bout to destroy it.its not i dotn mind seing the ads i hate the feeling theyre just worredi bout the money and r careless bout games getting finished like ea does.
December 20th, 2006 at 5:12 pm
Pathetic, shame on you Valve.
It’s not that there’s in-game advertising, it’s the message Valve sends. You pay for the game, and yet they throw ads in your face.
And in this case, Valve put ads on servers they DON’T OWN. That’s a new low. Not even EA is that stupid/evil.
December 20th, 2006 at 6:56 pm
hahaha, aww cs players are going to cry. shame is all i can say. but they do have to make money from it, they offered an almost free service for 2 years.
December 21st, 2006 at 2:47 am
monir ur a co ck sucker go play ur nerdy rpg or something ok
December 21st, 2006 at 3:25 am
my god, you are a fag. firstly did i make fun of you?
second, how can i be a nerd, when there are losers that play cs everyday since it came out. thats being a nerd, one with no life and is probably gay. don’t start by making it seem like im a bad person if i play an rpg either, only a loser would do that. so if i saw someone playing a fps, would i walk up to them and say, pff you’re playing an fps you’re a queer.
take a step outside and stop trying to come up with very witty comments on something as, tbh, unimportant as games. i love games but not to the extent that i would base my whole wittiness in making fun of someone because of a game. jokes are great, especially the one about cs players that will cry, you kind of proved it.
March 6th, 2007 at 6:14 pm
monir eat $hit and die!