New Blu-Ray Player
Sony’s next-generation format for movies, Blu-Ray, is supposedly outselling Toshiba’s HD-DVD format by a 2:1 ratio. In order to continue doing so, Sony is releasing a cheaper Blu-Ray player, the BDP-S300. This piece of hardware will retail for the same price as a premium PS3 ($599), as opposed to the first Blu-Ray player, the BDP-S1, being $999. The newer player also provides CD playback.
The cheapest HD-DVD player to date would be the add-on for the Xbox 360, which is $199, about $499 after both the price of the console and add-on combined. Despite that, Sony is still seeing greater sales. The question at hand is why consumers wouldn’t purchase a Blu-Ray player that can do much more over a single player at the same price. Possibly it is only a marketing campaign.
Read (GamesIndustry)