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Two of the greatest video game icons are finally coming together in the same game; Mario & Sonic at the Olympic Games. Nintendo and Sega have teamed up to create a game where both franchises battle each other in sporting events such as the 100 meter track, tabble tennis, swimming, and more. Playable characters include Mario, Sonic, Luigi, Knuckles, Yoshi, Tails and more. I guess this makes the possibility for Sonic in Brawl sky rocket. More importantly, why does Mario come first in the title in a Sega developed game? It will be released on both the Wii and Nintendo DS. Press release after the jump.

SEGA AND NINTENDO JOIN FORCES FOR MARIO & SONIC AT THE OLYMPIC GAMES

Legendary Icons Appear Together for the First Time in Video Game History
TOKYO (March 28, 2007) – SEGA® Corporation and Nintendo Co. Ltd. today made a historical announcement that two of the biggest icons in the entertainment industry, Mario™ and Sonic™, are joining forces to star in Mario & Sonic at the Olympic Games. Developed for the Wii™ video game system and the Nintendo DS™ system, this momentous agreement marks the first time these two renowned stars have appeared together in a game.

Published by SEGA across Europe and North America, and published by Nintendo in the Japanese market, Mario & Sonic at the Olympic Games will be available for Holiday 2007 and is licensed through a worldwide partnership with International Sports Multimedia (ISM), the exclusive interactive entertainment software licensee of the International Olympic Committee (IOC).

In Mario & Sonic at the Olympic Games, players will compete in events that take place in environments based on the official venues of the Beijing 2008 Olympic Games. Using a supporting cast of characters from the amazing worlds of both Mario and Sonic, gamers will be able to compete as or against a range of lovable personalities including Mario, Sonic, Luigi™, Knuckles™, Yoshi®, Tails™ and more. Innovative usage of the Wii and DS control systems to maneuver a favorite character will allow players to race the likes of Mario and Sonic down the 100m track, engage in exhilarating rallies in table tennis and churn water in a swimming heat, all while competing for the much sought after gold medal.

“We are thrilled to partner with Nintendo and ISM on this groundbreaking title,” said Hisao Oguchi, President and Chief Operating Officer, SEGA Corporation. “For the first time, two of the world’s greatest games’ characters come together to compete in the world’s greatest sporting event and we couldn’t be more excited.”

“Mario and Sonic have been respectful rivals since the early days of video games,” says Shigeru Miyamoto, Senior Managing Director and General Manager, Entertainment Analysis and Development Division, Nintendo Co., Ltd.. “In fact, for a long time they have been discussing the possibility of one day competing against each other. Now that they have been given the perfect opportunity to meet at the Olympic Games, we may finally learn who is actually faster, Mario or Sonic?”

“The Olympic Games represent the true spirit of competition and passion,” said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. “Bringing together intensely competitive and fun characters like Mario and Sonic in an Olympic setting helps showcase the sports of the Olympic Games in a new and compelling way for all generations.”