The new E3 has pissed off quite a few people, mostly independent developers who would be unable to show off their wares at the show. World’s second-largest games publisher is not satisfied with it either: Ubisoft president Yves Guillemot said at Ubidays that the company considers E3 to be “only for US” and that Ubidays, their gamer’s day event, is their answer to it: “We decided to do E3 but in France and call it Ubidays.”

Other than E3, he talked about the publisher’s newly formed casual games division, saying that they plan to do a “lot more” with it. He also talked about the current-gen platforms: “Those machines are selling very fast, and we think with the Wii, the DS, the PS3 and 360, we will have new games that help more customers come to the market.”

Tags: Business, Software