Sony CEO Confirms PS3 Price Drop
June 15th, 2007 by James Hyde in Business, Hardware, PlayStation 3, Technology
Sony CEO Howard Stringer spoke to Financial Times (he rarely speaks to game media, he’s way to important for that) where he revealed plans of a price cut later this year. He said he understood that people want lower price on the console, and said that hey are working on figuring out how much they can cut the price, while still trying to run a business.
He also praised the success of the Wii (!), confirming that Nintendo “had a better business model”, but denied that the Wii was more fun to play than the PS3.
Stringer said that the PS3 follows in the footsteps of the PS2, where the initial sales weren’t good, but it still ended up being the market leader. He added that current games only use about 20% of the PS3s power, and promises that future games will be “dazzling”. Killzone 2, anyone?
Tags: Business, Hardware, PlayStation 3, Technology
June 15th, 2007 at 1:44 pm
Taking advantage of the last 80% will cost an extra 10 million for developers. The PS3 is insanely compicated to work with, powerful, but way too complicated.
And BTW, some of it is non sense, as the PS3 lacks memory these days, the OS takes up over 10% of the main RAM. And if you run stuff in the background, it takes up even more.
June 15th, 2007 at 7:19 pm
How big a price cut? It would have to be about $100 less to be a meaningful cut, but Sony can’t afford that.
June 15th, 2007 at 10:32 pm
Make it $20.
June 16th, 2007 at 1:50 pm
Here’s the thing that makes me think. If Sony and Microsoft can lose approximately $200 per console, and Nintendo now has more money than God, could Nintendo sell the Wii for $50? Of course, that would make game prices like $5, but still the math works even if the logic doesn’t.
June 17th, 2007 at 10:34 pm
Nintendo only make consoles so they can’t be sustained by other departments profits.
June 23rd, 2007 at 8:13 am
microsft dont lose money making consoles. they get like $34 for each. where as sony lose $200
June 23rd, 2007 at 12:51 pm
Do your research. Optimistically, Microsoft is just breaking even.