Game Advertisement To Rise By 2012

July 1st, 2007 by Zac Richards in Business

In-Game-Advertising

According to a market research firm called Parks Associates, the video game industry will spend $2 billion a year on in-game advertising by the year 2012, which is a considerable jump from last year’s spent amount of $370 million.

The current most popular form of game advertising is banner ads on websites, but in-game advertising is said to increase and become even more popular. Gamers are going to have to get used to seeing advertising in games, as it will only see a rise in the next few years.

Tags: Business


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One Response to “Game Advertisement To Rise By 2012”

  1. Fearless Worlock Says:

    I saw tonight in the observatory, through Alvan Clark’s telescope, the Dumb-Bell nebula in the Fox and Geese Constellation… I have rarely been so much gratified… Of all tools, an observatory is the most sublime… What is so good in a college as an observatory? The sublime attaches to the door and to the first stair as you ascend; - that this is the road to the stars. Every fixture and instrument in the building, every nail and pin, has a direct reference to the Milky Way, the fixed stars, and the nebulae, and we leave … the Americas and history at the door when we come in.

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