Microsoft To Eventually Take On Nintendo Directly

July 9th, 2007 by Erich Jurgens in Business, E3, PlayStation 3, Wii, Xbox360

Jim Goldman from CNBC posted a pre-E3 article addressing the Wii’s success (which has been phenomenal for those of you who just got out of a coma) and what Microsoft and Sony plan to do about it. Basically, Microsoft said that they will continue to compete more with Sony now, but when prices drop they will focus on Nintendo.

“I think certainly for the casual gaming audience and the audience that’s traditionally Nintendo audience, it’s a great product. They look at a younger audience, a casual audience, and they’ll do very well with them particularly at that price point. Our audiences aren’t actually the same, they overlap some but they aren’t actually the same. So we compete with them, but we probably compete more directly with PS3. Now, over time, as prices come down, and the market broadens, we’ll probably compete more with Nintendo, and you’ll see things at E3 and beyond that we’re gonna do to position ourselves well to compete with them. But they’re a great company and they’ve done good things and they have some great properties.”

Wait, did I just hear Microsoft say that either casual games or motion sensing is on the way? What else are they going to reveal at E3 to compete with Nintendo?

Sony also spoke on what their going to do to grab more of the market. Jack Tretton wasn’t so kind as to provide a direct answer. Instead he gave the generic Sony “We have a product that is long term” answer.

Tags: Business, E3, PlayStation 3, Wii, Xbox360