Eidos Gets In-Game Ads

One of the leading publishers and developers in North America and Europe, Eidos Interactive has announced that it has signed a three-year deal with Double Fusion to feature in-game advertisements in ten of its title, all currently in various stages of development. Advertising will be displayed in-game in several formats, ranging from dynamically-served advertisements, which can be rotated or changed after the game’s release, to deep integrations and product placements.

“This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners,” commented Jane Cavanagh, chief executive, Eidos Interactive.

Unfortunately, the games weren’t mentioned so that we could avoid them like the plague.