amBX Signs On More Developers

Philips today announced six new developer license agreements to its amBX platform; the studios who have signed up as licensees are Gearbox Software, Zombie, Riot Games, Brain in a Jar, Invictus Games and Instinct Technology.

These developers will use the technology, which allows full “sensory surround experience” through light, color, sound and even air flow through enabled devices, in their games to make them more interactive for those who have compatible devices.

“amBX is a very cool and innovative technology that allows your games to stand out in a very crowded marketplace,” commented John E. Williamson, President, Zombie.

The agreement with Ireland-based Instinct Technology will see amBX used through Instinct Studio as part of future middleware solutions to the game development industry.

“We’re really thrilled that Philips has partnered with us to allow amBX features to be exposed through Instinct Studio, furthering our aim of offering best in class support for complementary technologies within the Instinct Studio development environment,” commented Mike Gamble, Business Development Director.

“With our move to latest generation technology in the form of our soon to be announced Xbox 360 and PC racing game, Philips amBX is the perfect partner for enhancing the gaming experience on offer from our studio,” commented Carl Dalton, Creative Director.

This latest batch of agreements contribute to the growing list of publishers and developers who have signed on to the platform, including THQ, Codemasters, Introversion, Kuju, Sumo Digital and many more.