EA Aquires Rights To Board Games
August 10th, 2007 by Brian Lockhart in Business
EA is making intelligent moves left and right these days. Everything from their acquisition of Peter Moore, increased voting stake in Ubisoft or their new casual studio seems to be marking a string of big business moves. You can now add another one to the list as Hasbro and EA have drawn up an agreement for both to have access to their range of licenses until 2013. Meaning Hasbro will very well be making Will Wright branded toys in the near future.
But what are the advantage to EA? Hasbro owns a wealth of board game rights, everything you can possibly think of as classics are now exclusively available to EA. Titles like Monopoly, Sorry and more fill out the list. It seems that EA was quite serious with their casual studio, now having an amazing backlog of board games to work with. With everything looking positive, it’s only a test of time to see if their new studios can properly adapt these board games to the home screen.
Tags: Business
August 11th, 2007 at 2:52 am
I really find the pic used for this article to be pretty funny. EA is definitely trying to establish a monopoly on the video game biz and is definitely moving along pretty aggressively. It will be extremely interesting to see what comes of this and how these board games will be turned into interesting games. Could this be where the Wii division really becomes a major factor in the success of the company?
August 11th, 2007 at 8:00 pm
Well they’ve made Clue into a movie, and Battleship is a game already, so it seems to be working for others.