MTV Betting Big On Games, $500m Big Ones
August 16th, 2007 by James Hyde in Business, News, Online
GameDaily reports that MTV will invest half a billion dollars in gaming over the next two years. That’s a massive amount from someone who isn’t really a big player, besides owning Rock Band. MTV chairman Judy McGrath says,
“We’re putting well over $500 million behind building our games business across all of the brands in our portfolio … I’d like to see more game applications on some of our current big brands across the music group.”
Earlier this year MTV invested $100 million in their Nickelodeon casual games service, which is a part of the $500 million investment. MTV has recently acquired GameTrailers, Harmonix for $175 million, and their parent company Viacom bought game service Xfire last year for $120 million. They have even been rumored to take over 1UP from Ziff Media. As you can see, these guys are serious about their games.
Tags: Business, News, Online
August 18th, 2007 at 6:26 am
this brings up my interest in what and how you will be doing in the jackass game. i wonder how they are going to set up that game i hope its gonna be sweet.
August 18th, 2007 at 1:17 pm
yeah, man 500 million is a lot of money to waste if they cant create good titles
August 4th, 2008 at 1:28 am
[...] MTV Betting Big On Games, $500m Big Ones Related PostsThe Daily Wrap Up - Dec 16th, 2007Box Office Week Results Top Industry Highlights Of 2007 Wasp WWS500 Freedom Scanner ViewSonic …Today’s QuickClick’s - August 14th 2007My tips for Webmasters starting out on the internet XM debuts XpressRC first-ever satellite radio fe…The Daily Wrap Up - Oct 16th, 2007TRENDnet TV-IP312/ TV-IP312W Internet Security Camera Planar PD8150 1080p Projector The Kardashian…The Daily Wrap Up - July 11, 2007The Web Today - April 13th of 2007 Tags: Off The Topic « LG Aloha for Virgin Mobile USA iPhone in AT&T stores now » Sorry, no comments yet. [...]