$300 Million First Week for Halo 3
It comes as no surprise that Halo 3 has raked up more than $300 million through its first-week worldwide sales. This makes it the fastest-selling video game ever (beating Halo 2) and is one of the most successful entertainment properties in history.
The game has also doubled sales of Xbox 360 hardware, compared with the weekly average before it launched.
“Halo is truly a cultural phenomenon, and the launch of ‘Halo 3′ is an important milestone for Xbox 360 and for video games as entertainment and as an art form,” said Bill Gates, chairman of Microsoft. “Halo 3 embodies our vision for the future of entertainment, where some of the world?s greatest creative minds will deliver a new generation of interactive storytelling.”
It was recently reported that Halo 3 beat Gears of War to become the most played game on Xbox Live, logging more than 2.7 million gamers.