EA Extends In-game Advertising Deal

March 18th, 2008 by Rajiv Ashrafi in Business, News, PC, Xbox360

ea hq Bringing more ads into its games, EA today announced that it has signed a multiyear agreement with Massive Inc., a leading network for video game advertising, to expand on their previous agreement as well as offer dynamic in-game ads in the PC version of the publisher’s products. The deal will mostly affect the sports titles, including popular EA Sports franchises such as Madden NFL, NBA LIVE, NASCAR and NHL. They will also offer games for other brands, including the upcoming NFS game; they are also working on integrating ads into Burnout Paradise.

“We continue to utilize the breadth and depth of Massive’s content to market a range of our clients’ key brands,” said Brian Bos, senior vice president, Convergence Director, Mindshare - Team Detroit. “With this expanded partnership, we will be able to plan dynamic in-game campaigns several years out, which is critical in making Massive’s content platform a more integral part of our video game marketing strategy.”

Well, look forward to seeing KFC ads while playing NFS.

Google Getting Into In-game Advertising
According to CNN Money, Google is looking to buy in-game advertising firm Adscape Media Inc., in a…
Take Two Signs In Game Ad Agreement
Take Two Interactive has just signed a deal with in game ad company Double Fusion for a new multi-t…
Game Advertisement To Rise By 2012
According to a market research firm called Parks Associates, the video game industry will spend $2…
Huxley To Have In-Game Advertising
More Viacom on Microsoft