Gearbox Games Get Ads, Too

Making further progress in adding ads to games, Double Fusion announced that they have entered into a partnership with Gearbox Software to add support for dynamic advertising in upcoming Gearbox games. The companies will work together to ensure that all advertising programs are appropriate and add value to the gamers’ experience, according to the announcement.

“Double Fusion is committed to working with game companies across the full spectrum of gaming, from hardcore to casual, and in connecting advertisers to their gaming audiences in a way that is appropriate and adds value to gamers,” said Jonathan Epstein, president and CEO, Double Fusion, remarked. “Gearbox is one of the gold standard developers focused on the highest production value titles targeted at core gamers, and we’re very excited to be working with them.”
Gearbox Software is known for its catalogue of successful games in the Half-Life, Counterstrike and Brothers in Arms franchises. The developer also recently announced the game Borderlands, a much-anticipated title expected to launch in the holiday 2008 season.

Gearbox currently has quite a few titles in development, including Brothers in Arms: Hell’s Highway, Aliens and Borderlands.