Blu-ray 360s Would Sell At Loss

Microsoft might be taking a bit of a gamble with the putting blu-ray drives into a new line of Xbox 360 consoles as it seems that they might lose some of the profitability with the upgrades. Currently it costs about $20 for the dvd-rom drives that come standard on the 360. The prices for the blu-ray drives are up around the $100 mark. Even with the expected mark-up on the new SKU it’d be unlikely that Microsoft would even cover the cost of the console.