City of Heroes Gets Ads

April 4th, 2008 by Rajiv Ashrafi in MMO, News, PC

coh ingame ad

And yet another game bits the advertising bug: Double Fusion announced that it has entered an agreement with NCSoft to represent the comic-book inspired MMOG City of Heroes to potential advertisers. The company will provide the technology and sales force to bring brands into the game which takes place in a modern urban setting.

While real world ads will be shown, NCSoft also plans on taking advantage of Double Fusion’s technology to display player-created content within the game. The publisher will dedicate all advertising dollars to fund further game development for the title, yet still allow players to opt out of advertising in order to provide flexibility to community members.

“Our partnership with NCsoft is a clear showcase for two of our guiding philosophies: bringing value to the player through appropriate use of advertising spaces and bringing new business models to the marketplace by creating new revenue streams that can help fund game development and community support,” said Jonathan Epstein, president and CEO, Double Fusion.

Now, this is how in-game advertising should be done!

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