Analyst says Wii games need better advertising
April 22nd, 2008 by Will Prusik in Analyst, Business, News, Wii
Retailers are complaining about the low sales numbers of many new Wii games, and an analyst for Wedbush Morgan has pointed the finger at video game publishers for ‘failing to embrace unconventional means of advertising that would reach a wider audience’. Michael Pachter, the analyst in question, likely has no idea that for the most part Wii games that aren’t first party titles have been relatively spotty in quality. He cited the failure of games like “Boogie” to reach the non-hardcore gamer audience as part of the problem. Or, Mr. Pachter, it could be that games like Boogie fail because they’re essentially crap foisted upon the public. There’s an entire subsection of the industry that involves poorly-made games sitting on the shelves waiting for an innocent grandparent/uncle who knows nothing about video games and thinks that this racing game seems interesting. Games have a relatively low need for marketing: get a good game on the shelves and people will generally find out about it through word of mouth if nothing else. Sure, there are some gems that slip through the cracks now and then, but for the most part, good games don’t go unnoticed.
