http://www.digitalbattle.com/2008/04/28/analyst-publishers-should-treat-developers-like-superstars/ Game News For the Masses Mon, 23 Nov 2009 18:45:47 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.digitalbattle.com/2008/04/28/analyst-publishers-should-treat-developers-like-superstars/comment-page-1/#comment-43748 steven Mon, 28 Apr 2008 19:52:37 +0000 http://www.digitalbattle.com/2008/04/28/analyst-publishers-should-treat-developers-like-superstars/#comment-43748 Well "back in the day" they kind of were, you only have to look at the devoted following Jeff Minter has after 25 years of game creation, only without the piles of cash, even the name of Matthew Smith is treated with hallowed respect in certain quarters. Now it'd be rather unfair to single out one person as the main creative force behind a games success. While the main kudos of a successful movie may rest on a directors shoulders, without the people working in the background such achievements would never come to fruition. So what do you do - put the Lead singer on the CD cover and risk the whole band getting pissed off that all the attention is on him? That dais someone like Toby Gard should be rolling in huge piles of cash for the rest of his days… Well “back in the day” they kind of were, you only have to look at the devoted following Jeff Minter has after 25 years of game creation, only without the piles of cash, even the name of Matthew Smith is treated with hallowed respect in certain quarters. Now it’d be rather unfair to single out one person as the main creative force behind a games success. While the main kudos of a successful movie may rest on a directors shoulders, without the people working in the background such achievements would never come to fruition. So what do you do – put the Lead singer on the CD cover and risk the whole band getting pissed off that all the attention is on him? That dais someone like Toby Gard should be rolling in huge piles of cash for the rest of his days…

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