EA Sports Goes Freestyle

May 7th, 2008 by Rajiv Ashrafi in News, Software, Sports

pr1066 EA today launched the EA Sports Freestyle sub-brand, a new label which the publisher describes as “a growing, more casual sports gaming audience.”

The company notes that games released under the brand will be casual, pick-up-and-play titles. Cartoonish boxer FaceBreaker will be the first title to launch under the brand this September.

“EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about,” said EA Sports president Peter Moore. “[It] will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA Sports.”

The company additionally publishers over-the-top, unrealistic sports games such as SSX and NBA Street under its EA Sports Big label.

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Tags: News, Software, Sports


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