Misleading PS3 Ad Gets The Boot

May 7th, 2008 by Jeff Baker in Business, News, PlayStation 3

It seems that the Advertising Standards Authority (ASA) has recently pulled the plug on a PC World PS3 TV ad that leads users to believe that 60 GB PS3s provide backwards compatibility for all PS2 games.

The phrase causing the boot is, ‘and it plays your PS2 games as well’ leading potential buyers to believe that their shiny new console will play any PS2 game, and breaching CAP TV ASA Code rule 5.1, or ‘misleading advertising’.

While the ASA will allow PC World to continue advertising the PS3, they must alert consumers that the console only has partial backwards compatibility.

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Tags: Business, News, PlayStation 3


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One Response to “Misleading PS3 Ad Gets The Boot”

  1. CyberTheater » Quick Specs Says:
    May 7th, 2008 at 4:20 pm

    [...] Misleading PS3 Ad Gets The Boot [...]

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