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GTA 4 Breaks Records, Bags $500M in First Week

May 8, 2008

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We all knew GTA 4 would sell big on release, but just how big? According to our earlier report, the game caused UK sales of the Xbox 360 to rise by 125%, but that’s not the whole story. Take-Two Interactive today announced that their open-ended action game surpassed all-time entertainment records for day one and week one sales by dollar value, selling approximately 6 million units globally with an estimated retail value of more than $500 million in the first week. In fact, the game sold approximately 3.6 million units on its opening day with a retail value of nearly $310 million globally.

“We knew Grand Theft Auto IV would break new ground in terms of the player’s experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV’s first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level,” said Strauss Zelnick, Chairman of Take-Two.

GTA 4 was released for both PS3 and Xbox 360. A PC version is rumored to be in the pipeline.

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Written by Rajiv Ashrafi | Filed Under Action, Business, News, Xbox360 

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