Activision Reveals Massive Profit
May 9th, 2008 by Rajiv Ashrafi in Business, News, PlayStation 3
With other publishers revealing their revenues, the focus now falls on Activision, who, unlike the others, has posted a net income of $344 million, a significant increase over its 2007 take of $85 million. Their record profits were pulled from total revenue of nearly $2.9 billion; Activision’s fiscal year ends on March 31.
The company attributed profits to strong sales of Guitar Hero 3 and Call of Duty 4, both of which have continued to sell well into the company’s fourth quarter. According to the publisher, a total of 82.8% of income came from console software, with portable games bringing in 10.8% of income. Sadly, the PC brought in a mere 6.4% of income.
Tags: Business, News, PlayStation 3
