Take-Two Experimenting with DLC

Take-Two CEO Strauss Zelnick revealed at a New York consumer conference that the company is experimenting with different ways of incorporating downloadable and pay-to-play content into its properties. He also voiced concern over the practice of separating content from a game to be later sold as DLC.

“You can’t pull content out of a console game and then sell it to people later; it’s not a good experience,” he said. Zelnick suggested better ideas that include changing the way “characters look, [add] weapons, cars and the like.”

“If we can get a good model for episodic content for high quality titles, that should be a pretty profitable business because there are no hard goods associated with it,” he added.