ESRB Plugging Game Leaks on its Website

June 21st, 2008 Posted in Business

ESRB_LOGO Many leaks have originated from Entertainment Software Ratings Board’s website where they list titles with their respective age ratings. However, that may soon be changing as a memo from the ratings agency has revealed that it is implementing new functionality in its website to prevent aforesaid leaks.

The memo, forwarded to Next-gen by an unspecified publisher, discloses a new online submission form that will allow publishers to choose a date when a game can be revealed on ESRB’s website. This functionality was requested by publishers.

However, the agency noted that the consumer’s ability to browse listed game ratings remains its chief priority.

“While we recognize some publishers have concerns regarding earlier-than-desired ‘announcements’ of product on our website, the ESRB system will not work for consumers if publishers arbitrarily select dates bearing no reasonable relationship to consumer interest in the product,” the memo reads.

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