Activision Launches Wii Brand
Showing that the Wii is gaining ground as a casual gamer’s haven, Activision today announced the formation of Wee 1st, a brand that will expand the company’s Wii portfolio this Fall.
“The Wii is introducing new audiences to gaming,” said Dave Oxford, Activision Publishing. “Clearly, the Wii’s accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii’s capabilities.”
The company’s move to expand its offering has been in the works for more than a year. The first titles include Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On. More games will be announced in the upcoming weeks.