Activision Blizzard Planning iTunes Rival Based off Guitar Hero

July 11th, 2008 Posted in Business

150768-1-1 Hot off the merger, Activision Blizzard has disclosed plans that it is considering developing an online music platform similar to Apple’s iTunes utilizing the Guitar Hero brand.

“I don’t think there have been a lot of credible alternatives to iTunes but Guitar Hero certainly has that potential,” said Activision Blizzard CEO Bobby Kotick.

The series has so far generated over $1 billion in revenue for the company, with the executive noting that the online music platform would be a “natural evolution” of the franchise.

Interestingly, Vivendi Games (who merged with Activision) is the owner of Universal Music, which Kotick hopes to make use of.

It would certainly be interesting to see a credible iTunes rival, but I don’t believe the Guitar Hero brand has that much potential.

This entry was posted on Friday, July 11th, 2008 at 10:42 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Activision Blizzard Planning iTunes Rival Based off Guitar Hero”

  1. Cheapest Hotel Says:

    July 11th, 2008 at 1:09 pm

    But I felt like going up to Guitar Hero and politely saying, ” Look, dude. Please be silent, but we’ll interrupt over Guitar Hero. DS Guitar Hero Basilica is also impressive.



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