Hoping to establish itself in the online space, EA took the lid off of Nucleus, a new cross-platform “identity system” that will store your profile such as likes, dislikes, friends and achievements, among other things.
The system will carry a gamer’s identity everywhere they go - across games and platforms - so that the reputation a gamer establishes follows him everywhere.
In addition, EA Online has built a set of powerful backend tools that will make micro-transactions a bigger part of the gaming experience. The identity system will play a major role in this, being integrated into titles like Spore and upcoming titles from EA Sports.
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