Google Testing In-game Ads

July 31st, 2008 Posted in Business, Software

google-adsense-Yahoo-Microsoft Sources speaking to VentureBeat revealed that internet giant Google is testing software that could bring the company’s AdSense advertising system to PC and console games. The software is said to make use of video game characters to introduce video ads, saying something similar to “and now, a word from our sponsors,” however cheesy that may sound.

The technology is reportedly going to make use of Google’s contextual advertising system and is functional in console games, computer games and mobile phone games. It has been in testing phase for several months.

Google is yet to make an official announcement about the software. It currently has several competitors, including Massive Inc, which, earlier this year, extended its reach in the industry.

This entry was posted on Thursday, July 31st, 2008 at 6:34 am and is filed under Business, Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Google Testing In-game Ads”

  1. The Daily Wrap Up - Specs, reviews and prices. Says:

    July 31st, 2008 at 6:57 pm

    [...] NP-TS1 dehydrator Matushita 40-inch OLED Display Google Testing In-game Ads Warner Bros. ‘Rocknrolla’ Poster and Trailer Related PostsThe Daily Wrap – Oct 22, 2007The [...]



Leave a Reply