European Xbox VP Chris Lewis has disclosed that gamers from the continent make up “less than a quarter” of all Xbox Live memberships due to the various languages used there.
“Up until fairly recently we just haven’t had enough on the service for non-English speaking folks,” he said in an interview to Edge. “On a community service like Live, [you need] enough people of a similar language orientation to get a community so that it starts to really blow out.”
Lewis additionally revealed that the “lion’s share” of Xbox Live members are located in North America, with the majority of European subscribers hailing from UK.
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