Activision: Millions of Dollars from DLC, New Guitar Hero and Call of Duty Next Year
03 Aug
Posted by Rajiv Ashrafi as Action, DLC, FPS, Music, PlayStation 2, PlayStation 3, Wii, Xbox360
Speaking at the publisher’s conference call, Activision CEO Mike Griffith commented that the company expects to pull in $40-50 million dollars this year from the sale of download content on PlayStation Store, Xbox Live and the Wii Shop Channel.
Most of that money will be from selling Guitar Hero songs and Call of Duty maps. Not many tracks are available for Guitar Hero 3, but the upcoming entry is bound to fix that. Recently released downloadable content for Call of Duty 4 sold like hot cakes on Xbox Live and other download services.
The company additionally announced that it is planning to release future iterations in the aforementioned franchises during 2009. Company CEO Griffith said that the 2009 lineup will include “multiple new Guitar Hero SKUs [and] an all new Call of Duty [due to our] leapfrog studio strategy.”
New Guitar Hero and Call of Duty titles are already due out later this year.
Tags: Action, activision, call of duty 4, DLC, FPS, guitar hero 3, money, Music, PlayStation 2, PlayStation 3, Wii, Xbox360Recent comments on the site:
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