Sony Increasing Development Effort in India
August 6th, 2008 Posted in Business by Rajiv Ashrafi
Hoping to cut game development costs, Sony Computer Entertainment has announced plans to strengthen its development efforts in India, a destination preferred for outsourced labor. The initiative will break even in three years and lead to a dedicated Indian development facility if the plan is successful, according to SCE country manager Atindriya Bose.
Sony will be coaching local programmers in game development and loaning out development hardware. Four Indian developers have been tasked with five project sso far, with Sony hoping the effort will help lower game costs.