Activision Selling World in Conflict Studio

August 7th, 2008 Posted in Business, Strategy by Rajiv Ashrafi

worldinconflictwallapaper_2Studio executives have revealed that Activision Blizzard is currently in talks for the sale of World in Conflict developer Massive Entertainment following the recently completed merger between Activision and Vivendi Games.

“It seems like we have plenty of options. We’ve had some good meetings here,” said Massive founder and president Martin Walfisz. “Being a part of a merger like this is a strange situation, because obviously the new organization has to look over all of its assets, everything it owns and its strategy for the future.”

“For the past six months we’ve been waiting for the merger to go through and to under stand whether they see us as a part of their future or not,” he added. “Apparently they didn’t want an RTS studio in Europe, and to be honest we would have loved to have worked with Activision, but we’re pretty confident in our capabilities and there are not many studios that can match our quality.”

He wouldn’t say which companies have expressed interest in buying the studio, nor was he sure about the future of the console editions of World in Conflict: Soviet Assault, which is now without a publisher.

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