Having spoken about digital distribution, Jens Uwe Intat, the European VP at EA, turned his attention to the sale of used games, terming it a “very critical situation.”
“We are actually giving away the rights to play,” said Intat, “and if you just pass it on, pass it on, pass it on, that is not comparable to second-hand sales in the normal physical goods area where you have physical wear-out.”
About solving the problem, Intat was vague but very optimistic, noting that they are not going to be “overly confrontational” with the retailers, but that they’re going to solve it with “better, more interesting and online offerings.”
Tags: Business
Stumble It!
Recent comments on the site:
Most Commented Post

Subscribe to DigitalBattle.com
RSS feed for comments on this post · TrackBack URI
Leave a reply