Blizzard Finds WoW Success ‘Exhausting’
Many find success exhilarating, thrilling even. But no, Blizzard feels ‘exhausted’ by the runaway success of World of Warcraft, its insanely popular MMOG.
Speaking to Gamesindustry, company co-founder and senior VP Frank Pearce commented that the studio found the success “as ‘interesting’ as much as exhaunsting.” He elaborated, stating that as a company they have found themselves spread “very, very thin”, blaming the “voracious appetite” of the WoW community for new content.
As for the company’s other projects, Pearce responded to speculation that their next game announcement might be a new intellectual property. “If there was a development team [within Blizzard] that was really passionate about a new intellectual property idea, then we’d give that strong consideration,” he said.
Blizzard currently has Diablo 3 and StarCraft 2 in the works, as well as a next-gen unannounced MMO.