EA Fighting Breast Cancer With Madden

In recognition of October being breast cancer month, Electronic Arts is releasing a limited edition of Madden ‘09. Proceeds from the game will go to the Deanna Favre(Brett Favre’s wife) HOPE Foundation. Senior product manager, Anthony Stevenson, commented on the decision of EA to make Madden Pink.

“EA is honored to team up with Deanna Favre and Target in the fight against breast cancer. Almost everyone has been affected by this disease in some way, so we’re eager to give our passionate fans an opportunity to participate in finding a cure.”

Madden Pink can be purchased solely from Target, who will likewise donate the proceeds. Madden pink will only be available for the duration of October.