Analyst: Sony Should Cut PS3 Price
Microsoft has been very aggressive with the pricing for Xbox 360, keeping it well below that of its “direct” competitor – the PS3. While Sony has stated that it does not plan on reducing the price of its Blu-ray playing console this year, EEDAR analyst Jesse Divnich believes that letting its lower-priced competitors stay unchallenged could be a mistake for Sony.
"We still urge Sony to consider a possible hardware price cut this holiday season," said Divinich. "If September hardware sales fall below our estimate (under 200,000 units), it could be an indication that the Xbox 360 price cut played a bigger role on hindering PS3 sales than what we originally expected."
The PS3 currently costs $399 for the 80GB model, with a $499 160GB model soon to be released. Microsoft recently cut prices on the Xbox 360, making the hard-driveless version only $199, with the 60GB model going for $299.