Sony Exec Likes Xbox 360

Quite untypical of a Sony executive, Sony Worldwide Studios head Shuhei Yoshida revealed that he actually wants to see the Xbox 360 succeed in Japan.

In an interview with Eurogamer, Yoshida was generous in his praise toward rival Microsoft and Xbox 360, saying that he would “really like to see both PS3 and 360 succeed [in Japan]”. He also talked about Microsoft’s New Xbox Experience, noting that “it’s quite nice” and that he likes the Avatar designs they are working on.

"The new games coming out on 360 and PS3 help to get consumers more interested in this generation of gaming," Yoshida continued. Interestingly, he left out the Wii, the current market leader.

He also talked about the future of platform exclusivity, emphasizing the importance of first-party studios and exclusive downloadable content to be the next big thing.