EA CEO on DRM Controversy

October 15th, 2008 Posted in Business, PC by Rajiv Ashrafi

Riccitiello-3_5x7 - John Riccitiello, of Elevation Partners, casual business portrait, Wednesday, July 6, 2005, at Elevation offices in Menlo Park, Calif. (Photo for Elevation by Court Mast, Mast Photography, Inc., San Francisco) (www.mastphotography.com) DRM is something that everybody hates. And that includes EA chief John Riccitiello.

"I personally don’t like DRM,” he said. “It interrupts the user experience. We would like to get around that. But there is this problem called piracy out there.”

Expressing his opinion that he recent Spore DRM outcry was blown out of proportion by a minority of activits, he noted that EA is still “working out the kinks.” He added that 99.8 percent of the users wouldn’t notice the DRM, saying that the .2 percent unfairly “launched a cabal online to protest against it.”

Now, if Mr. Riccitiello really hates DRM that much, why don’t they just get rid of it? Oh, piracy, I see. Damn pirates!

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