ELSPA To Implement New Color-coded Ratings

October 28th, 2008 Posted in Business, Culture, News by Erich Jurgens

A while ago, we posted an article, which presented several ideas that could be used by the ESRB to improve the ratings system for video games. One of the suggestions was to implement a color coding system. While I’m sure that the head members of the ESRB were considering such suggestions, it seems that the ELSPA, which is the group that lobbies for game publishers in the U.K, has beat the ESRB to it. The new color code is supposed to be building off of the idea of traffic lights. The mature titles being red, the more intense games re marked as yellow, and the family friendly games are, obviously, green.

“The new rating system is in response to the UK government’s upcoming consultation into video game ratings on November 20 and to child psychologist Dr. Tanya Byron’s recommendations in her recently published report on the effects of video games on children. There is a system in place already which people know and understand and which in fact uses the traffic light colours, and it’s called the BBFC system.”

Tell us what you think, would you like to see a color code system set up for Game ratings in America? Leave a comment in the section below.

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