Sony To Keep PS3 Price, “They Have A Business to Run”
Ask any analyst what they think Sony can do to be able to hold their own this holiday season and every single one will mention dropping the PlayStation 3’s price. If you were to ask someone at Sony that same question, however, you’d get a different kind of answer. After being asked if Sony felt any pressure to drop the price of the PlayStation 3 Ray Maguire, the managing director for Sony Computer Entertainment, replied by stating that it really doesn’t matter whether there is pressure or not.
“Well the pressure comes from the consumers obviously and so therefore there’s always pressure on price, but you know we have a business to run, and we have to make sure we’re doing the right thing for the shareholders as well. At the moment there’s a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we’re seeing coming out this Christmas, I don’t think the price of the console is going to be an issue at all.”
Now, Sony is certainly at a far, better position price-wise than during the first part of the PlayStation 3’s life. That said, a price drop will only help to sell consoles. For a company that doesn’t buy exclusivity, I find it ironic that they are relying on quality titles to sell their system.