Sony Focusing on Turning PS3 into Money-making Machine, Microsoft Expects Price Drop

January 7th, 2009 Posted in Business by Rajiv Ashrafi

Shifting from its earlier long-term focus, Sony has stated that it is now emphasizing a short-term focus on turning the PS3 into a money-making machine following a holiday season at the bottom of the charts and mounting losses throughout the company.

“The most important thing for us as a company in the very short term is for us to start making money,” said SCE Europe president David Reeves. “Once we have alleviated that specific pressure, we can move forward at a rate of knots.”

The PS3 sold less than half the units of the Xbox 360 Microsoft sold in November. In fact, according to one survey, the original Xbox beat out the PS3 in terms of gaming hours.

In related news, Microsoft’s Aaron Greenberg has gone on record to say that the company expects a price drop for the PS3 any day now.

“We absolutely expect the PS3 price drop to happen in the next couple of months,” he said in an interview to Edge. “We’re frankly surprised it’s taken this long… I would expect they’d have to move on price, sooner than later, for sure.”

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