Sony Goes to the Ballgame
January 12th, 2009 Posted in Business by Rajiv Ashrafi
Striking at the heart of American sports-lovers, Sony Electronics and the Yankees announced that they have signed an agreement designating Sony the official consumer electronics manufacturer of the Yankees. This will come into effect with the inauguration of the new-and-improved Yankee Stadium on April 16.
Sony will get prominent advertisement on the right-field wall, as well as a number of diorama ads in the concourse. The stadium will also get over 550 Bravia LCD televisions for the suites and a PS3 gaming area in the park’s “Strike Zone”.
Who knows what Sony will do next…