Analyst: Nintendo Saved Christmas
The current economic recession has become a nightmare, with many claiming that another great depression is coming our way. While many believed the games industry to be immune to recession, the holiday period proved that it is not invulnerable. EEDAR games industry analyst Jesse Divnich believes so too, claiming that if it were not for Nintendos strong holiday sales, the industry would be felt the full brunt of the current recession.
“Simply put, Nintendo saved Christmas,” proclaimed Divnich in a research note today. “Nintendo Wii and DS software unit and dollar sales will account for over 50 percent of all games sold in December. Without these sales, the industry would have likely felt the full wrath of the recession.”
Divnich believes that the user-friendly design, wider variety of software titles and the consoles price played roles in the strong sales of Wii and DS.