Sony Expecting Massive Playstation Losses
Sony is beginning to feel the crunch of the global economic crisis. They’re expected to post their first annual operating loss in fourteen years soon. It’s not a small amount either, they’re predicted to have lost $2.9 billion and a hefty chunk of that is going to be laid at the doorstep of the company’s PlayStation division, whose losses are expected to increase by $377 million.
Half of that is due to the appreciation of the Yen while the other half is unsurprisingly due to the ‘unexpectedly low sales’. Despite chairman Hirai’s confidence that the company will eventually come out on top their estimated sales for the coming financial year are lower than the past two years. They expect to sell 10 million PS3s, 15 million PSPs, 8 million PS2s and 250 million games.